Social media still dominates headlines as the new direction for business marketing, but it seems many businesses are resisting the call. A recent survey by Optus found that only 28% of small businesses used social media to promote their business, while 56% had no near-term plans to start.
It’s an understandable response. Just as they begin to understand the concepts of social media marketing, something new comes along and changes everything. Businesses that have barely come to grips with blogging and Facebook must also now contend with Twitter, Foursquare and a host of other new technologies and services.
According to Optus’ marketing director for small and medium business, Phil Offer, the main reason small business owners gave for not getting into social media was that it was a fad.
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