Anyone can develop a website – seriously, it’s not that difficult. Nowadays you don’t even need to know how to program. A variety of website development software titles let you just jump right in and have at it.
So if website development is so easy, why are you here? You’re here because you don’t need website development – what you really need is something totally different…something you cannot create on your own with website development software…something that most web development companies just cannot provide: customers!
We build an Internet marketing strategy first and then wrap your professional website development around it to create a website like no other web development company can.
We adhere to strict website usability and website conversion practices in all of our website development solutions. We don’t just develop a website; we create a world-class Internet marketing strategy.
Website Usability
Website usability is the difference between an effective website and an ineffective website. Usability in web design can be the difference between a good and bad experience for your visitors and potential customers; but worst of all, it can be the difference between sales and no sales. Poor website usability is typically the primary cause for website conversion failure.
Too often web development companies and ad agencies focus on the creative aspects of a website, which can lead to disastrous effects. Having a creative website does not mean that visitors can easily find what they are looking for. More often than not, creativity can block communication. When asked, most people remember a website based on its ability to help them easily find what they are looking for.
Website usability starts with the basic fundamentals, such as naming conventions. For example, when website visitors are looking to make contact, they look for the “Contact” button on a website, not “Information”, “Get a Quote”, “Location”, or other variations.
There are many other components that must be in place as well to make a website usable. Font size, color, resolution, and conventions are just some of the things that can mean the difference between a “nice” website and one that converts visitors into good long term customers.